MTV to Bring Back TRL


MTV will be bringing back TRL while they attempt to stay relevant:

Then in October, MTV will unveil the revival of “TRL.” The original iteration — which featured a countdown of music videos, a studio audience and frequent appearances from star musicians — was, in a way, a throwback itself, an updated version of “American Bandstand.”

The newer version of “TRL” will initially run an hour a day, and Mr. McCarthy said that might grow to two to three hours a day as the show developed. (There will also be unique daily content for Instagram, Snapchat and other social media channels.)

I remember watching TRL when I was younger. I watched it because there was a chance Blink-182, New Found Glory, or Sum 41 would make it onto the countdown and I’d get to see thirty seconds of their video. One of the main reasons I started was so that I could catalog music videos for bands I loved in a place where everyone could find them easily. Thankfully, YouTube ended up doing all that way better than I could have ever dreamed.

What TRL did well was become a destination for any artist starting their album cycle. If you wanted a shot at breaking out, you had to appear on the show and do an interview/video debut/live performance. This worked great when MTV was one of the only gatekeepers for the music industry. New album information for a select group of artists could break on TRL. Now, with access to more video (and news) content for bands than I could ever consume in a lifetime on the internet, I wonder what the hook will be for TRL that makes it worth watching. As someone that barely watches any live TV, I’m skeptical about the demand for these kinds of shows. Finding the small communities, video channels, and/or podcasts that are tailored to your specific listening habits just seems more interesting to me.