Spotify Tests Letting Artists Promote NFTs on Their Profiles

Stuart Dredge, writing for Music Ally:

Artists can already promote merch and tickets on their Spotify profiles. Now the streaming service is testing a feature that will let them also promote their NFTs.

Steve Aoki and The Wombats appear to be two of the artists taking part in the test, both of whom have been among the early adopters of NFTs. The test is currently running for ‘select’ users of Spotify’s Android app in the US, who will be able to preview NFTs on the artists’ profile pages. They will then be able to tap through to view and buy them from external marketplaces.

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