To keep the “skip rate” as low as possible, musical artists are increasingly moving a song’s hook or chorus to that initial 30-second sweet spot. Nate Sloan and Charlie Harding, the hosts of the “Switched on Pop” podcast, have coined the term “Pop Overture” to describe a new trend in which a song “will play a hint of the chorus in the first five to 10 seconds so that the hook is in your ear, hoping that you’ll stick around till about 30 seconds in when the full chorus eventually comes in.”
Creators are modifying more than just the introductory sections of tracks for optimal performance on streaming. Every track that is listened to for more than 30 seconds counts as a play, but whether a listener makes it all the way through a song helps to determine whether a streaming service like Spotify will recommend similar songs in the future.