Tumblr Introduces Paid Subscription Tool to Woo Younger Bloggers

Katie Deighton, writing for the Wall Street Journal:

Microblogging stalwart Tumblr on Wednesday began a test letting some users charge their followers a monthly fee in exchange for access to exclusive content.

The blogging site, which Verizon Communications Inc. sold to WordPress.com owner Automattic Inc. in 2019 for far less than the $1.1 billion it paid for it, said it hopes to make the option to charge for posts widely available this fall.

The feature, called Post+, offers content creators a choice of three monthly prices to charge their followers—$3.99, $5.99 or $9.99—with Tumblr taking a 5% cut of subscription fees. Users can continue to post free content as well if they want.

Tumblr is still around?