YouTube Negotiating With Labels Over AI


Lucas Sha, writing for Bloomberg, details the record labels and YouTube negotiating an AI tool that would let people create content using major musicians’ voices:

When YouTube hosted an event for creators in late September, the company unveiled a bunch of new AI-powered tools, including ones for video backgrounds and dubbing.

YouTube had hoped to unveil a tool that would let users perform using the voices of major musicians. Imagine you are an amateur creator uploading a video or a song, and you could sound like Dua Lipa.

Just one problem: None of the major music companies have agreed to participate — at least not yet. Music companies have some questions, and YouTube is still working to supply the answers.

This could be a pivotal moment for the use of AI in the creative industries. For all the fuss about the potential of AI, many of the most-hyped new tools have yet to establish meaningful commercial relationships with artists (aka rights holders). That’s why there are so many lawsuits; nobody has decided how copyright law is going to work in this new(ish) field.

While this is just a test — YouTube wants to try the feature with a little more than a dozen artists — it is still a negotiation between the largest music service in the world and the largest music companies that could result in artists consenting to the use of their work.

Look, I get it, I’m old and not cool and am probably yelling at clouds, but I can’t put into words how much I hate this idea.