Bethany Cosentino Opens Up on TikTok

Best Coast

Bethany Cosentino talked on TikTok about her recent solo release and why she was disappointed in how it was launched, touching on the current music landscape:

Again, I don’t know that it’s necessarily anyone’s fault. And sure, you could be like, “Well, Bethany, you made a bad record.” But no, that’s not the truth. I fucking love my record, and really that’s what matters. But the industry now — it’s just, like, the amount of fucking selling yourself that you have to do, the amount of videos you have to make, the amount of promotion that you have to do. To then just be like, “Cool. My record came out, and it basically went away.” I mean, no, it didn’t go away, right? It exists forever. You can listen to it anytime. I can listen to it anytime. But when we look at it and evaluate it in terms of the commercial success lens, yeah, it kind of already went away.