Barker, who’s been a vegetarian since he was a teenager and went full vegan to refocus and heal his body shortly after surviving a 2008 plane crash, says it was also important for him to create a product line that reflected his values. To that note, everything in Barker Wellness is vegan and cruelty-free. Everything is also made with natural ingredients, from soothing cucumber extract in the pain relief cream, to ashwagandha and reishi mushroom extracts in the recovery tincture.
Barker says he spent hours with researchers to learn about dosages and how different cannabinoids react with the body, before narrowing down the product line to things people around him would actually use. “My son is 17 and he likes to use the pain relief cream if he’s working out, like boxing or jumping rope or doing Muay Thai,” Barker says. “The cream is so good for when your body is feeling sore.”