The Billboard 200 (Week Ending April 14th)

The Lumineers have their first number one album on the Billboard 200. Deftones appear at number two with 71,000 copies sold (69,000 pure album sales).

Chris Stapleton’s Traveller dips 2-3 with 48,000 units (down 34 percent), while Kanye West’s The Life of Pablo descends 1-4 with 47,000 units (down 50 percent). The album fell 95 percent in traditional album sales, falling from a 28,000 start to a little more than 1,000 copies sold. (Much of its first week sales were bolstered by pre-orders not delivered until after the album saw a wide release on April 1. Those pre-orders were sold as part of a ticket/album bundle to his Yeezy 3 fashion show held at Madison Square Garden and screened via a live stream in movie theaters. The remaining sales were from Tidal and West’s official website.)

Kanye West’s ‘The Life of Pablo’ Hits Number One

Kanye West

Keith Caulfield, writing for Billboard, reports that Kanye Westʼs The Life of Pablo will debut at number one on the Billboard 200 charts.

The Life of Pablo is the first No. 1 on the Billboard 200 where the majority (70 percent, in fact) of its units were generated by streaming equivalent albums (SEA). Its 66,000 SEA units equates to just over 99 million U.S. streams for the album’s tracks in the week ending April 7. (Each SEA unit is equal to 1,500 streams from an album.)

Kanye West’s ‘The Life Of Pablo’ May Hit #1 With Virtually Zero Sales

Kanye West

Chris DeVille, writing for Stereogum, looks at how Kanye West’s The Life of Pablo may be the first number one album with practically zero actual “sales.”

Pablo still isn’t on sale anywhere besides Kanye’s site, and even if Tidal reported the limited number of Tidal TLOP purchases to Nielsen SoundScan, those sales happened weeks ago. But HITS Daily Double and @chartnews report that the album is projected to accumulate about 60,000 equivalent units based almost entirely on TEA and SEA and will likely ascend to #1 on the Billboard 200 next week.

Kanye West’s ‘The Life of Pablo’ Streamed 250 Million Times in 10 Days

Kanye West

Dan Rys, writing for Billboard, on TIDAL’s recently released streaming and subscriber numbers. Apparently Kanye West’s The Life of Pablo was streamed 250 million times in the first 10 days of release.

Tidal also finally released numbers for Kanye West’s The Life of Pablo streams for the first time, after West requested the service withhold the numbers when the album first became available in February. According to Tidal, Pablo surpassed 250 million streams in its first 10 days of release. Pablo, which West previously said would only ever exist on Tidal, has been going through some changes in real time of late as the artist updates certain tracks, and just yesterday made the single “Famous,” featuring Rihanna, available on both Apple Music and Spotify, ending his Tidal-only crusade.

MTV: ‘The Myth of Rare Black Genius’

Kanye West

MTV has been revamping their news and publishing recently and have put out just fantastic content. Hanif Willis-Abdurraqib recently wrote an article on Kanye West’s The Life of Pablo and the “myth of rare black genius.”

Assessing The Life of Pablo, like assessing the entire career of Kanye West, means considering the demand for black greatness and the toll it takes on the great. I am not commenting now on West’s mental or emotional state. I have no access to Kanye West, or his life, beyond what he shares through his work. I am talking about the toll it takes on artists in the black imagination, in the spaces where we hold them dear. It is equal parts frustrating and wholly understandable to see the way both white establishments and black consumers hold on to the idea of black genius. The concept is held so tightly and with so little change or evolution in what the black genius can or should represent. This leaves the imagination with so few established and named black geniuses that they must be protected at all costs. I have been guilty of this, both the limited naming and the relentless protection, more with Kanye West than anyone else.