Adam Mastroianni:

The blogosphere has a particularly important role to play, because now more than ever, it’s where the ideas come from. Blog posts have launched movements, coined terms, raised millions, and influenced government policy, often without explicitly trying to do any of those things, and often written under goofy pseudonyms. Whatever the next vibe shift is, it’s gonna start right here.

The villains, scammers, and trolls have no compunctions about participating—to them, the internet is just another sandcastle to kick over, another crowded square where they can run a con. But well-meaning folks often hang back, abandoning the discourse to the people most interested in poisoning it. They do this, I think, for three bad reasons. 

One: lots of people look at all the blogs out there and go, “Surely, there’s no room for lil ol’ me!” But there is. Blogging isn’t like riding an elevator, where each additional person makes the experience worse. It’s like a block party, where each additional person makes the experience better. As more people join, more sub-parties form—now there are enough vegan dads who want to grill mushrooms together, now there’s sufficient foot traffic to sustain a ring toss and dunk tank, now the menacing grad student next door finally has someone to talk to about Heidegger. The bigger the scene, the more numerous the niches.

#16:

I worked in the Writing Center in college, and whenever a student came in with an essay, we were supposed to make sure it had two things: an argument (“thesis”) and a reason to make that argument (“motive”). Everybody understood what a “thesis” is, whether or not they actually had one. But nobody understood “motive”. If I asked a student why they wrote the essay in front of them, they’d look at me funny. “Because I had to,” they’d say.

Most writing is bad because it’s missing a motive. It feels dead because it hasn’t found its reason to live. You can’t accomplish a goal without having one in the first place—writing without a motive is like declaring war on no one in particular.

I recommend this entire thing.