Phoebe Bridgers has announced the launch of her new record label, Saddest Factory, in partnership with Dead Oceans. The full press release can be found below, and an interview with Phoebe about the label is up at Billboard:

Saddest Factory will sign acts across genres, based on the most pure criteria, says Bridgers: The quality of their songs, an obvious requirement but one that isn’t always given the same weight as an artist’s social media following, co-signs and other indicators of hype. “If I like it and I listen to it for pleasure, then other people will like it and listen to it for pleasure,” she says. “I don’t think I have any ethos other than, ‘Am I jealous?'”

Bridgers has already signed her first act, which will be announced in the coming weeks.