Reports: YouTube to Launch New Music Subscription Service in March

YouTube

Lucas Shaw, writing at Bloomberg:

YouTube plans to introduce a paid music service in March, according to people familiar with the matter, a third attempt by parent company Alphabet Inc. to catch up with rivals Spotify and Apple Inc.

The new service could help appease record-industry executives who have pushed for more revenue from YouTube. Warner Music Group, one of the world’s three major record labels, has already signed on, said the people, who asked not to be identified discussing private talks. YouTube is also in talks with the two others, Sony Music Entertainment and Universal Music Group, and Merlin, a consortium of independent labels, the people said.

YouTube is already the de facto music service for a pretty large number of people. Can you get them to start paying for their music consumption? Seems like it’s not a new service those people are looking for, they like browsing and listening to music on YouTube.