Pandora has unveiled its new on-demand music streaming service dubbed “Pandora Premium.”

It isn’t a secret that Pandora was planning to launch a full-fledged Spotify competitor. The company said as much last year when it bought Rdio, which had filed for bankruptcy. But today, at a lavish event in New York City, Pandora gave a small group of VIPs and reporters a look at the new streaming service. It’s called Pandora Premium, and, as you’d expect, it offers on-demand access to a massive music catalo. And it looks a lot like Rdio, from the brief glance we have seen so far. But Pandora is leveraging the years of information it has about how its users listen to music to provide the all-important recommendations necessary to help people find new songs to listen to.