It’s about whether we build systems that distribute power or concentrate it. Big Tech’s dominance wasn’t inevitable, and it’s not unbreakable. But it’s reinforced by the choices we make every damn day. Because over and over again, we choose easy. We choose platforms with less friction. We pursue mass audiences in the hope that we’ll be granted enough attention to become one of the Chosen Few, the influencers, the wealthy.
Each time we post exclusively to Instagram, we strengthen their position. Each time we accept X’s limits on expression, we legitimize their authority. Each time we pursue engagement solely within their systems, we validate their fuckery.
This isn’t nostalgia.
It’s pragmatism.
Agreed. This whole piece is good.
