Dan Rys, at Billboard, sat down with Jimmy Iovine to talk about Apple Music:

Before we get into that, we have to get into the why. It’s a story, it’s complex. Because what everyone’s writing is the obvious right now. They’re writing, “People in the record business are getting into tech so they can talk to people in the record business.” That’s hogwash. And why it’s hogwash is, it takes a certain individual… For example, I met [Apple executives] Steve Jobs and Eddy Cue in 2003. I realized, okay, the future of music is going to be intertwined with distribution through technology companies. It just looked like that to me, and I realized how far behind I personally was. So I set out to really understand. So I worked with those guys for about two years, and I said to Steve, “I’d like to do headphones with Apple with [Dr.] Dre,” about two or three years later. He said, “Do it yourself, you can do it.” So I tried it myself.