Why Indie Bands Go Major Label in the Streaming Era

Pitchfork

Marc Hogan, writing at Pitchfork:

Scott Rodger, who manages Arcade Fire, Paul McCartney, and Shania Twain, points me to various artists’ pages on Spotify. Arcade Fire have 5 million monthly listeners on the streaming service. Radiohead have 6 million, while Grizzly Bear, the War on Drugs, and LCD Soundsystem all have more like 2 million. But Imagine Dragons, while critically scorned, have 30 million-plus. And the most popular artists right now, like “Despacito” hitmakers Daddy Yankee and Luis Fonsi, along with Ed Sheeran and Calvin Harris, have upwards of 40 million. “With the world moving towards streaming, most indie or alternative acts simply don’t stream as well,” Rodger says.