Review: Underoath – Define The Great Line

Underoath - Define the Great Line

When Underoath took their brief intermission on their 2016 Rebirth Tour, the banner behind Aaron Gillespie’s drum kit fell to floor, revealing the wind-swept dunes of 2006’s Define The Great Line as 2004’s They’re Only Chasing Safety’s final notes still reverberated around the venue. I stood on the delightfully shaky floors of Atlanta’s The Tabernacle, my favorite venue, and felt all of the memories of the upcoming album wash over me. Five years later, they’re still just as vivid.

The weekend before Define came out, my high school sweetheart and I ended our relationship. I “lost” my best friend, her sister, in the same fell swoop. I handled it all with the maturity of a sixteen year old boy, which is to say, I threw myself headfirst into very loud, very angst-ridden music. “In Regards to Myself”’s refrain of “What are you so afraid of?” became a rallying cry when I could bring myself to stop listening to Emery’s “The Ponytail Parades”… I know my flaws.

Like many of you reading this and reminiscing with me on this album, I’d already heard the leaked version of Define. I knew that something immensely more huge than Safety was coming. By this point in the album rollout, I’m pretty sure MTV had also already premiered the whole album on their website, “Writing on the Walls” played nonstop on Steven’s Untitled Rock Show, and I’d (probably) set streaming records on Underoath’s PureVolume page if things like that were tracked back in the aughts.

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Underoath Is Raising the Bar for Livestream Concerts

Underoath

Bryan Rolli, writing at Forbes:

The other goal of the Underoath: Observatory is to compensate for all the touring revenue lost this year. Early metrics suggest the band will easily achieve that. When Facebook published their new online store early a few Thursdays ago, 100 fans placed orders within the hour. The band played up the technical hiccup, emailing refunds and inviting fans back the following Monday with the code “UNDEROATHPATIENTZERO.” 

Roughly 80 people opened the email; within the first 10 seconds of relaunching the store, 280 people had visited the site with a conversion rate of $800 per email. Underoath passed the six-figure threshold in the first two days of sales. 

Not only does the Observatory have the potential to match the gross of a major six-week tour, but without the accompanying expenses—buses, gas, flights, hotels, freight and a full road crew—the band members and limited crew could walk away with significantly more money in their pockets. 

Not bad, not bad at all.