Lucas Sha, writing for Bloomberg, details the record labels and YouTube negotiating an AI tool that would let people create content using major musicians’ voices:

When YouTube hosted an event for creators in late September, the company unveiled a bunch of new AI-powered tools, including ones for video backgrounds and dubbing.

YouTube had hoped to unveil a tool that would let users perform using the voices of major musicians. Imagine you are an amateur creator uploading a video or a song, and you could sound like Dua Lipa.

Just one problem: None of the major music companies have agreed to participate — at least not yet. Music companies have some questions, and YouTube is still working to supply the answers.

This could be a pivotal moment for the use of AI in the creative industries. For all the fuss about the potential of AI, many of the most-hyped new tools have yet to establish meaningful commercial relationships with artists (aka rights holders). That’s why there are so many lawsuits; nobody has decided how copyright law is going to work in this new(ish) field.

While this is just a test — YouTube wants to try the feature with a little more than a dozen artists — it is still a negotiation between the largest music service in the world and the largest music companies that could result in artists consenting to the use of their work.

Look, I get it, I’m old and not cool and am probably yelling at clouds, but I can’t put into words how much I hate this idea.

Sarah Perez, writing for TechCrunch:

YouTube will no longer allow paid views and advertising to influence its YouTube Music Charts, the company announced this morning. Instead, it will calculate its rankings based only on view counts coming from organic plays. In addition, it’s changing its methodology for reporting on 24-hour record debuts to also only count views from organic sources, including direct links to the video, search results, Watch Next and Trending — but not video advertising.

Mark Bergen, writing for Bloomberg:

Wojcicki and her deputies know this. In recent years, scores of people inside YouTube and Google, its owner, raised concerns about the mass of false, incendiary and toxic content that the world’s largest video site surfaced and spread. One employee wanted to flag troubling videos, which fell just short of the hate speech rules, and stop recommending them to viewers. Another wanted to track these videos in a spreadsheet to chart their popularity. A third, fretful of the spread of “alt-right” video bloggers, created an internal vertical that showed just how popular they were. Each time they got the same basic response: Don’t rock the boat.