Collin Walsh of Grayscale talked with Quentin Singer at Forbes to talk about the band’s unique merchandise and business model:

From a simple glance at the band’s online store, their merchandise is undoubtedly a major step above most young bands, and even many mainstream artists. From the photography, the designs, and just the overall presentation of their apparel, some might confuse Grayscale as a new streetwear brand, rather than one of the alternative rock scene’s finest new bands. Elaborating on how the band created such a successful merchandise model, vocalist Collin Walsh and creative director Jordan Mizrahi, detail the evolution of Grayscale and how it’s become a clothing brand just as much as an alt-rock band.