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This Look Inside Spike Jonze’s Apple Ad Is as Fascinating as the Film Itself

AdWeek:

Apple’s short film “Welcome Home,” directed by Spike Jonze and starring FKA twigs as a beleaguered city dweller whose drab apartment becomes a colorful, shape-shifting oasis thanks to her HomePod device, is easily one of 2018’s most captivating ads so far.

Now, we get a behind-the-scenes look at the film, which not only answers all of our questions about how it was made—it might just be the most engaging, comprehensive and flat-out best BTS video we’ve seen for an advertisement.

This behind the scenes video is quite cool.

Real Friends Cancel Upcoming International Tour

Real Friends

Real Friends have announced that they are canceling their upcoming tour to focus on mental health:

This has come recommended by both the band and my psychiatrist so I can have time to continue learning to live and deal with my diagnosis of bipolar disorder. Since coming home from recording, I am sober, on new medication, and undergoing an intensive outpatient group therapy program per the recommendation of my therapist.”

I am continuing to better myself so that Warped Tour this summer will be a fresh start for not only me, but for Real Friends as a whole. We all want to be the best possible versions of ourselves as individuals and in turn be the best possible version of Real Friends.

What Happened to Side One Dummy Records?

Side One Dummy

Dan Ozzi, writing at Noisey, looks at the collapse of Side One Dummy Records:

Many SideOneDummy artists who spoke to Noisey were reluctant to comment publicly on their situations since their futures with the label are currently being determined. Some have pre-existing contract renewal options under evaluation, others are in the process of obtaining rights to their back catalog from the label, and those with recent or future releases are working with the label on promotional strategies going forward. And since SideOneDummy has largely been home to small to mid-level acts that largely don’t employ lawyers or managers, most have been left to navigate negotiations on their own, and lack the business acumen to do so.

There’s an Online Harassment Campaign Underway Against People Advocating for Diversity in Comics

Comic Books

Rachael Krishna, writing for Buzzfeed:

An online harassment campaign and culture war called #Comicsgate is underway against people pushing to diversify the comic book industry, with trolls and their influential enablers targeting those calling for increased representation for women, different races, and the LGBT community.

Several comics superfans and creators are calling it a dark evolution of the Gamergate controversy that targeted women participating in video game culture with abuse.

The Making of 7 Iconic Movie Posters

Tony Pierce looks at seven iconic movie posters designed by Tom Martin and tells the story behind them:

While at Universal, one of the most unique design challenges Martin faced came from Jurassic Park director Steven Spielberg.

The assignment? Create a logo that could brand both the movie and the fictional theme park in it.

“We visited the set during the production and saw some of the dinosaurs and props,” says Martin. “They were actually going to have branded products, merchandise in the store in the film. They needed a logo to put on the items in the gift shop.”

YouTube Will ‘Frustrate’ Some Users With Ads So They Pay for Music

YouTube

Lucas Shaw, writing for Bloomberg:

People who treat YouTube like a music service, those passively listening for long periods of time, will encounter more ads, according to Lyor Cohen, the company’s global head of music. “You’re not going to be happy after you are jamming ‘Stairway to Heaven’ and you get an ad right after that,” Cohen said in an interview at the South by Southwest music festival.

Correct, in fact I’d be so annoyed I’d go sign up for a music service like Spotify or Apple Music instead.

John O’Callaghan of the Maine Is Releasing a Book

The Maine

John O’Callaghan of The Maine is releasing a book full of his tweets:

For the last 8 or so years I have committed (more or less) to “tweeting” once a day, however long and mysterious or short and sarcastic it may be. I don’t claim to possess the secret of life or the trick to being happy or the migratory patterns of the robin, I just have a brain and some thoughts, two thumbs and a twitter so I decided to just kinda stuck with it. In this book, I’ve compiled 365 of my favorite tweets to date (that’s a full year for those of you who believe in that sort of thing) for you to chew on.

Glenn Howerton Is Dead Serious About Being Funny

Always Sunny

Glenn Howerton, best known as Dennis on It’s Always Sunny…, but also very good in the new show A.P. Bio, was recently profiled by GQ:

You know what I think it is? [The characters are] an interesting parallel to what I think is wrong in society in general, which is, it’s the most extreme version of someone who is out only for themselves. In a weird way, here we are in a free market economy, in a democracy, you’re given permission to get whatever you can get, as long as you’re acting within the confines of the laws, you’re encouraged to. “Hey, if you can go make a billion dollars, go make a billion dollars.”

And that’s great in theory. But I do think it lends itself to a mindset like “Yeah, I stepped on a couple heads on my way, but I didn’t break any fucking laws. So fuck you. Fuck you.” And that doesn’t build communities, it doesn’t lead to happiness. And yet we still celebrate it.

This is a really great interview.

Jimmy Iovine Said to Be Transitioning Roles at Apple

Jimmy Iovine

Jimmy Iovine will reportedly be moving into a reduced role at Apple Music:

The latest update to Iovine’s reported on-again-off-again relationship with Apple Music comes by way of The Wall Street Journal, which positions the move not as a full exit, so much as a reduced role. According to the report, Iovine will be swapping his current oversight role in August for something more of the consulting variety.