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To Write Love on Her Arms 10th Anniversary Concert

To Write Love On Her Arms
Gregory Robson

Ten years ago, 19-year-old Renee Yohe was just another addict struggling with her pain. As fate would have it, a journalist, Jamie Tworkowski, caught wind of her plight and offered his support. That encounter would eventually pave the way for the Florida-based nonprofit To Write Love On Her Arms (TWLOHA). In a decade, the organization has offered help to nearly 200,000 people and raised more than $1 million towards counseling and professional solace for those battling depression, self-injury, suicide and more.

Earlier this month at Orlando’s House of Blues at Disney Springs, a sold-out crowd helped fete TWLOHA and its founder Jamie Tworkowski as part of its 10th anniversary Heavy and Light celebration. With a headlining set by Jon Foreman of Switchfoot and support from Arizona’s The Summer Set, Nashville’s Matt Wertz and Renee Yohe herself, the event proved to be a rousing success.

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Concert ‘Merch’ Comes of Age

Jason Tate

Robert Cordero, writing for the Business of Fashion, on how concert tour merchandise is becoming not just a way for artists to make money, but also a player in the fashion world:

“Obviously, the sales [of concert ‘merch’] are big and significant,” says Jerry Lorenzo, the Los Angeles-based founder and designer of Fear of God, who worked closely with Welch to create some of Justin’s Bieber’s looks for his current tour. “But they’re just as important as a branding asset to an artist,” he continues. “It’s the new CD. It’s as important as the sound, a part of the vision.”

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