When I drew the AbsolutePunk.net logo all those years ago, I never imagined how many places it would end up. I can’t tell you how many times we needed to shrink it down, or blow it up, or put it on a colored background, and I’d end up laughing at the little red splatters while having no real idea what to do with them. When I started building Chorus I had a color scheme I loved, but I was never able to settle on a logo that felt right. I tried a few different things before deciding to punt and launch with the word mark while using a blue and white “C.FM” placeholder. I wanted to make sure that this time I thought through everything. That if we had a logo, it was something I felt could stand the test of time and was a true representation of this new website.
I had a few goals in mind: I wanted something that represented the website, was easy to recognize, could be used in very large or very small sizes and still be distinguishable, could be used in virtually any color, or even monochrome if needed, and I was looking for something that had a familiar relationship with both our word mark and the Encore podcast logo. And more than anything, I was looking for that feeling of joy when I saw it — that feeling of, “yep, that’s it.” After working with the same designer that helped birth the Encore logo, I know that we found exactly what I was looking for.
