Budweiser are renaming their “beer” America for the summer.

The campaign is Budweiser’s plea for attention — and it’s working. (You’re reading this article, after all.) But the fact that it’s needed at all shows how much American beer-drinking habits have altered in the past few decades. Tastes have changed several times, and each change has pushed Budweiser further down on America’s list.

This feels straight out of a Futurama plot.