Warren Fu, the director of Hayley Williams’s recent videos, talked with MTV about the project:

Williams’s initial notes to Fu revealed that she wanted to have “unexpected combinations of beautiful and grotesque imagery.” She also gave Fu the seed moment that would define the rest of the video: “eating oysters while taking a bath.” This idea played a large part in the video for “Cinnamon,” in which Williams gets chased by creepy house-made creatures who she eventually dances with in an ecstatic display of emotional unshackling.