Where’s the Hype?

Hype

A conversation in the Thrice album thread got me thinking this morning. Does hype around an album even matter anymore? In the past, the idea of a hyped release meant that a lot of people would be anticipating, talking about, and building “buzz” for the release. The thinking went that the more hype around a release, the better it’d sell, then there’d be more people out on tours, you’d get bigger and better tours, and then you’re on your way. The time between announcing an album and releasing it into the world seemed to, in theory, be built around coordinating and focusing this hype as you built toward release week and getting those first week sales. But here, in 2018, does this hype really mean anything and can we measure its success?

Over the past few months I can’t think of many rock bands that had more buzz, or “hype,” than the most recent Foxing release. All the right publications were talking about it. All the right “taste makers” liked it. Premieres on all the right websites. Features were written. Cool, unique, campaigns. Awesome podcasts. And it was all backed by, in my opinion, one of the best albums so far released this year. It came, it was released into the world, and it sold just fine in the first week. (Around 3,500 copies.) So, by quite a few of the metrics we’ve always used to define what a good album rollout looks like, this one had it all. It had the buzz. It had the “hype.” It had our forums anticipating the album from announcement all the way up to the day it was released into the world. The question I started asking myself this morning was centered on if this was actually effectively better than the Thrice album rollout — which seems to have die-hard fans upset because there isn’t enough to keep them interested. And, furthermore, how do we adequately measure “hype” and if it matters in the rock or alternative music world today?

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Interview: Black Dog Prowl

Black Dog Prowl

I recently had the opportunity to chat with Washington, DC-based band, Black Dog Prowl, in their practice space in the heart of Maryland. They will be releasing a new series of EPs this Fall, and will headline the DC Music Rocks Festival on August 18th at the legendary 9:30 Club. In this interview, we chatted about each of the four band members’ influences, touring plans, and what this next gig means to them.

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Interview: Warped Tour (Video Interviews)

Warped Tour

I went out and talked to a variety of people and bands at Warped Tour this year. I also had some fun with some of the artists and had them respond to YouTube comments and, for fun, sing some public domain songs as well. I’ve broken up all of these interviews for your viewing pleasure.

Regular Interviews

Bands Respond to YouTube Comments

Bands Sing Public Domain Songs

Interview: William Beckett and Frank Zummo (Video Interview)

William Beckett

I had the opportunity to interview a few people at Emo Nite Baltimore last Saturday.

First up is Frank Zummo, drummer of the legendary band Sum 41, and he talks about inspiring young people through the “Drum Tour,” meshing genres in his set at Emo Nite, and new music from Sum 41.

I also spoke with William Beckett, formerly of The Academy Is…, and he talks about his band’s legacy in emo, making new music, and crushing on The Cure.

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Interview: Adam Turla of Murder By Death

Murder by Death

Writers, much like normal human beings, have a bucket lists. The difference is, our bucket lists contain people – personalities, creators, and yes, other writers that have inspired, comforted, and confounded us with their talents. Many of them will likely remain names on our lists until the day we type our last words, but occasionally, we’re lucky enough to spend a little time with the artists who have influenced us most.

Murder By Death, the Indiana-based kings and queen of gothic folk-rock, have been on my bucket list since I first discovered their catalog a decade ago. I was 14 then, a freshman in high school stealing his older brother’s CDs  based on album artwork alone, and the idea of an album telling stories about devils and deserts was already inconceivably cool to me; the fact that this same album featured guest vocals from both Gerard Way and Geoff Rickly only cemented its importance in my mind.

Now, nearly 20 years into their career, Murder By Death exist in the kind of vacuum that contains a dedicated fanbase and a fearlessness to tell any tale they can conjur. It was then my great pleasure to speak with frontman Adam Turla about his penchant for Western-influenced storytelling, the band’s songwriting process, and of course, Murder By Death’s eighth, glam-rock inspired space opera (of sorts), The Other Shore.

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Mike Herrera of MxPx (Encore Episode 158)

MxPx

As some of you may know, I started AbsolutePunk.net over 15 years ago as an MxPx and Blink-182 fan-page. Those were the first two bands I truly loved. They shaped my entire music taste and starting that website changed my life. I wouldn’t be here today if it weren’t for those bands and those albums. Listening to “Doing Time” as a teenager gave me hope. Discovering pop-punk music and the community around it made me feel like I belonged to something special. Small, right outside of the mainstream, but undeniably special. The music was unlike anything I was listening to at the time and hit me right when I needed it most.

Last week MxPx released their new, self-titled, album. It’s their first album since 2012. Today, I’m excited to debut a new episode of Encore featuring lead singer Mike Herrera. This episode is a joint episode with Mike’s podcast, “The Mike Herrera Podcast,” which I also recommend subscribing to and checking out. In this episode we go deep on the new album. We talk about the recording process, the inspiration behind the songs, and then I walk through each song with Mike and get his thoughts on different aspects. I share some thoughts too, but mostly I was trying to get at what made this album feel so fresh, and yet so wholly MxPx, here in 2018.

We also recorded the FaceTime conversation we had doing this podcast and the video is available on the MxPx YouTube channel. I look ridiculous and my cat walks into the office to have lunch a few minutes in, but we thought being able to see each other and read and react to facial expressions would bring a fun vibe to this episode. I think it worked. This is one of my favorite episodes of the podcast I’ve ever done.

Show notes are below, the band’s new album is available on all streaming platforms, and physical copies are available at MxPx.com right now.

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July 22nd, 2003

This weekend marked the 15th anniversary of one of my favorite album release dates in my lifetime. On July 22nd, 2003 both Yellowcard’s Ocean Avenue and Thrice’s The Artist in the Ambulance were released. I was home between my sophomore and junior year of college and both albums imprinted on me like few ever have. Driving around my hometown, seeing old friends, reigniting old flames, these two albums became a part of my summer. AbsolutePunk.net was just becoming something I thought I wanted to do with my life and much of what that website would become was created with these two albums as the soundtrack. I was still very much trying to figure out who I was as a person, and these albums felt like a foothold of hope on the future. Watching Yellowcard’s meteoric rise, a bunch of kids that felt almost like peers, gave me a boost of confidence during a time I needed to think things could get better. The world was changing, my world was changing.

15 years later that summer remains one of the best of my life. The friendships made, the hearts broken, the speakers blown out, it all feels like a moment frozen in time. An idealized summer that probably wasn’t nearly what I’ve made up in my mind all these years later. But I hold it dear nonetheless. And when I put on Ocean Avenue, and hear “Back Home,” I’m transported back 15 years ago when that song meant everything to me. A rallying call for what my life was and a romanticized version for what I wanted it to be. And that feeling of home intersplices with the intensity of Thrice’s The Artist in the Ambulance, an album I used as an outlet for my anger at the world, at the war, at myself and all the chaos that felt just beyond the borders of my hometown. Two sides of me dueling it out through two albums released on the same day, during the same summer.

So, here’s to you July 22nd, 2003. I’ll always remember you fondly.

The Republic of Wolves – “Colored Out” (Video Premiere)

The Republic of Wolves

The Republic of Wolves recently filmed a video for an acoustic/alternate version of “Colored Out.” Today, we’re happy to bring it to you. The song comes from the band’s recent album, Shrine, which recently made it onto our top albums of 2018 (so far) list.

The band has been working on some new acoustic/alternative versions of other songs from the album that may see a release in the future, and, if you haven’t checked out their new album yet — you should.

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Underrated 2000’s Pop-Punk Playlist

For many of us in our mid-to-early 30’s, the 2000’s were the heyday of pop-punk music. It felt like new and exciting bands were coming out all the time and the internet was just starting to become the place to discover and talk about this genre. The other day I tossed out a question on Twitter to see what bands people considered the most underrated from those early years.

The responses were great.

I pulled out the ones I saw the most often and created a playlist containing, roughly in order of how often I saw the band mentioned, songs from most of the artists.1 You can find that on Apple Music and Spotify.

If you’ve never heard some of these bands before or just want to drive down nostalgia boulevard, there’s a whole lot of early 2000’s pop-punk goodness here. I’m surprised how much of it actually holds up and I’m not surprised how many of these songs I knew every single word to. I aimed for a combination of the popular songs from the bands but defaulted to my personal favorites in a few places.

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  1. Then I repeat some of the artists because I wanted to include more than one song from some of the bands, but didn’t want to double up and ruin the flow. I tried to keep everything in the 1999-2005 range, and keep it in the “underrated” category, as much as possible. Let it be on the record that Blink-182 had one vote.

The Best Albums of 2018 (So Far)

I think I say this every year but fuck it – the music 2018 has blessed us with in its first six months has been extraordinary. With all the insane shit happening around us and to us in this day and age, it feels like music is the only sane thing we have. So below we have our top 20 favorite releases of the year thus far. If you can’t find something to love on this list then you just aren’t trying hard enough – this is an eclectic list that encompasses multiple genres and styles. I can’t wait to see what the next six months brings to our ears.

Note: You can share your own list in our music forum.

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