The Optimal Distinctiveness Theory

Oliver Burkeman, writing for The Guardian, on the phenomenon of when something gets so much praise, or hype, and then you end up avoiding the praised thing expressly because of how much everyone else seems to like it:

So what’s going on? One explanation is what psychologists call “optimal distinctiveness theory” – the way we’re constantly jockeying to feel exactly the right degree of similarity to and difference from those around us. Nobody wants to be exiled from the in-group to the fringes of society; but nobody wants to be swallowed up by it, either. In toddlerhood and teenagerhood, this manifests as a bloody-minded refusal to do what we’re told, precisely to show we can disobey our parents. Perhaps it never entirely goes away.

I’ve been reading up on the optimal distinctiveness theory on Wikipedia today and it’s almost funny how well it describes interactions I see in our forums on a daily basis.

Jack From All Time Low Working on Music With Tyler Posey

Teen Wolf actor Tyler Posey spoke with Billboard about working with Jack from All Time Low on some new music together:

It’s so early in the works, but Jack from All Time Low, he and I have become really good friends over the past year, and just recently we talked about producing something with each other and writing music with each other. So we’re about to do something really big and, hopefully, do a collab with a bunch of other punk guys. It’s all punk. My whole life is punk. That’s all I want to do is be performing punk onstage, so it’s going to happen. Within the next year, I guarantee you.

Interview: Aparna Nancherla (Video)

Aparna Nancherla thinks depression is funny, or at least her goal is to make listeners laugh when she talks about the topic. The DC native has received the attention of Conan O’Brien, Amy Schumer, Wyatt Cenac, Adam Devine, and many other prestigious comedians. Nancherla fit right in on the comedy stage at the Bonnaroo Music and Arts Festival and you can find a video of our talk about her new album below.