As I wrote about in October, this was a very weird year to be running an independent, online, business. I just wanted to take a few moments to be upfront about a couple of changes that I’m going to be making for the rest of this year. In the online ad world, the last part of the year is usually one of the best for online advertising. It tracks along with the holidays and consumer spending and advertisers wanting to convince shoppers to buy their gadgets and gizmos. Now, digital advertising has been a mess for virtually everyone this year, but there’s a small hope we can make up some of that lost revenue with a terrific final quarter. So, I’m going to let the company that handles all of our display ads run a few different advertisements on the website for the next month.
Honestly? They’re probably going to be annoying as hell. They’ve promised to keep everything frequency capped so that users only see one of the annoying ads one time per session, but there’s no nice way to spin the fact that these kinds of advertisements suck for the user experience. I know it, you know it, but it’s me throwing everything at the wall as we end the year in an attempt to salvage what, in many ways, has been a lost year. I want to be forthright about it, so everyone knows what is coming. And, to let you know you can remove all ads on the website by becoming a member. (These ads will only run for a few months, and we have a monthly option for just $3 a month. Remove all ads, get dark mode, live the good life.)
I don’t know what 2021 will hold, but I plan to continue to keep everyone updated as we journey into this uncharted territory together. I hope everyone is staying safe and doing well. The contributors and I have begun preparing for our end of the year feature, which we hope to run, like always, in early January.